VideoMedia & Entertainment

Video: Bridgit Antoinette Evans from Pop Culture Collaborative


Bridgit Antoinette Evans, Executive Director of the Pop Culture Collaborative in conversation with Nadir Nahdi (YouTube Creators for Change) on the power of social media and digital content in connecting younger audiences with positive messages about migration.

This event was hosted by Counterpoints Arts as part of its’ PopChange initiative, in collaboration with YouTube Space London, on October 15, 2018.


Self-publishing and personal YouTube channels are phenomena that are giving diverse groups of people a platform and present exciting new avenues for content creation. YouTubers are reaching out to large networks about issues that matter to younger audiences and are playing an influential role in communicating positive messages about refugees and migrants.

This event discussed representation and diversity in the creative industries, how we can encourage connections between creators and activists, how to encourage more authentic narratives and stories about migrants and diverse experiences to filter into the mainstream.


The Pop Culture Collaborative is an innovative hub, based in the US, for high impact partnerships and grants designed to help organisations and individuals leverage the reach and power of pop culture for social justice goals.

YouTube Creators for Change is a global initiative that supports creators to tackle social issues and promote awareness, tolerance and empathy on their YouTube Channels.

PopChange (Pop Culture & Social Change) is a pioneering initiative from Counterpoints Arts exploring how we can harness the power of pop culture to shift how we think, talk and feel about migration and displacement.


Bridgit Antoinette Evans


Bridgit Antoinette Evans is Executive Director of US-based Pop Culture Collaborative. Bridgit is a thought leader in the culture change strategy field who has dedicated her career to the relentless investigation of the potential of artists to drive cultural change in society.

Nadir Nahdi


​Nadir Nahdi is the founder and creator of BENI, an online project highlighting young people from diverse backgrounds with the aim of reclaiming the misrepresented narrative they face from mainstream media. His “Happy British Muslims!” video of Muslims dancing went viral in 2014. Nahdi’s channel BENI is part of the YouTube Creators for Change fellowship program, as well as YouTube’s Internet Citizens program.