PopChange (Pop Culture & Social Change) is a pioneering initiative led by Counterpoints Arts exploring how the power of pop culture can be harnessed for social change in order to shift the way we talk, think and feel about migration and displacement in the UK. Together with a network of cultural innovators, creators, producers, funders and activists, we are championing new ideas and cross-sector collaborations.
This initiative was seed-funded by Unbound Philanthropy and the Open Society Foundation. It is inspired by the US-based Pop Culture Collaborative and developed in conversation with the reports: ‘Riding The Waves: How pop culture has the potential to catalyze social change in the UK.’ and New Brave World: The Power, Opportunities and Potential of Pop Culutre for Social Change in the UK
Who We Work With
PopChange works with a network of artists, producers, production companies, broadcasters, streamers, journalists, industry leaders and social justice activists. We aim to champion diverse and authentic voices, and promote partnerships across the cultural, philanthropy and social justice sectors.
How We Work
PopChange co-produces salons, screenings and networking events, and commissions new work with the potential to counter anti-migration narratives. Key partners include BAFTA, Netflix, BBC, Southbank Centre and many more. We also kickstart innovative collaborations across the pop culture and social change sectors. Sharing learning is core to our work.
PopChange also collaborates with film and TV productions to connect them with experienced writers, directors, producers and crew from refugee and migrant backgrounds. As well as connecting productions with creatives with lived-experience to consult on projects- recent examples include Netflix’s ‘Exit West’ starring Riz Ahmed and Hassan Akkad’s ‘Papers’ for BBC Films.
Our Focus
PopChange is focusing on key areas of UK culture with wide audiences including digital, film, TV, comedy and video games.
We believe these pop culture arenas provide creative opportunities to reach new audiences with migration at the centre of the cultural conversation.
Join Us
PopChange can make things happen with your support. The ideas, ambition and energy of the talent around us will bring the change that’s needed.
Engage with us. Learn and share with us.
Join us to make a difference.