Salon / NetworkMedia & Entertainment

Tag It Right: Challenge the Online Narrative



Tuesday, 16 June 2020




Zoom & Facebook Live




Book to join on Zoom

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Follow the conversation on Twitter #popXchange

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Salon / NetworkMedia & Entertainment

Tag It Right: Challenge the Online Narrative

Join us to launch our ‘Tag It Right’ campaign and challenge online narratives.


If you type ‘United Kingdom’ into google images what do you get? A map, the flag and a picture of Westminster. How about ‘Australia’? A map, flag and tourist icon. Now try ‘Yemen‘. The images are of war, cities in rubble and young men with rifles.

We rely on large tech organisations like Google and Facebook for a huge portion of our information. However, these companies do not equally or fairly represent migrants or the countries they come from. This exposes a structural racism that homogenises and dilutes the narrative of particular regions and cultures.



Tag It Right‘ is a youth-led campaign from PopChange challenging how Internet content such as images and news are tagged, filtered and presented in social media platforms and search engines, reproducing biases and stereotypes in how we see migrants and refugees.

This event will launch the project at Refugee Week 2020 with a discussion about the biases within our media, from how we tag our own photos online to the Western-centric algorithms within major companies like Google. It will aim to bring together varied perspectives through a diverse panel to talk about the impact online content has on our view of the world.


SPEAKERS (see bios below):

Follow the conversation on Twitter #popXchange



1. To be part of the live audience on Zoom, you must register on Eventbrite. The link to Zoom will be emailed to you two hours before the event.

2. You can also watch the Facebook live stream without registering. To receive a reminder just before the event starts, you can register on Eventbrite and select “Receive a reminder” or RSVP on the Facebook event page.


PopChange (Pop Culture & Social Change) is a pioneering initiative led by Counterpoints Arts exploring how the power of pop culture can be harnessed for social change in order to shift the way we talk, think and feel about migration and displacement in the UK.

Refugee Week is a UK-wide festival celebrating the contributions, creativity and resilience of refugees. Founded in 1998 and held every year around World Refugee Day on the 20 June, Refugee Week is also a growing global movement.


Magic Majid


Magic Magid is a Somali-British activist, writer and a former elected politician. He was an MEP representing Yorkshire & the Humber at the European Parliament and was previously the youngest ever Lord Mayor of his beloved city, Sheffield. Magid was recently named one of TIME’s 100 rising stars shaping the future of the world. Magid is also a custard connoisseur.

Henna Shah


Henna is an anti-racist campaigner, organiser, and spokesperson. As part of #CharitySoWhite campaign, she has highlighted the racial injustices within the charity sector – from the way PoC/BAME people are treated as employees, to how funds are distributed, and how PoC/BAME people are represented.

Imran Ahmed


Imran Ahmed is CEO of the Center for Countering Digital Hate, which studies and actively counters the use of hate and misinformation to polarise societies and undermine democracy. He is a trustee of Victim Support.

Amina Atiq


Amina Atiq is a Yemeni- Scouse writer, a performance artist, facilitator and activist. Amina is currently developing a spoken word monologue wit DadaFest, inviting the audience to a 1970’s Yemeni-British household, untangling what it means to belong.  

Liam Rickard


Liam Rickard is a musician and artist from North Wales. He performs multilingual, novelty alt-pop & pan-global folk under the name Worldwide Welshman. He has collaborated with musicians from every continent and is a regular participant of JMI’s Ethno-World camps. 

Sam Campbell


Sam Campbell is a Creative Producer currently studying at the Royal Central School of Speech and Drama. With a background in Gender and Sexuality and theatre, Sam is interested in working at the intersection of Art, Culture and social change.

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Tag It Right