Erica Lynn Rosenthal

Erica Lynn Rosenthal

Erica Rosenthal is the Director of Research at the Norman Lear Center at the University of Southern California. She is a firm believer that stories matter. Her passion is for understanding HOW and WHY stories, particularly in
media and entertainment, are so effective at challenging preconceptions, moving people to action, and generating lasting culture change. At the Lear Center, she oversees a portfolio of research focused on the content, audiences, and impact of media narratives on a wide range of health and social issues, including health equity, climate change, immigration, gun safety, and mental health.

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